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The rise of ‘cool’ senior living communities

The rise of ‘cool’ senior living communities

Developers are trying to differentiate themselves, and meet the growing demand for seniors that don’t want the same old same old

Seven years ago, when Ella Pfaehler, now 78, wanted to compete in a triathlon, she headed over to the pool at Still Hopes Episcopal Retirement Community in West Columbia, South Carolina, and joined a training team. Joan Dornbusch, 86, who moved to Still Hopes in 2012 with her husband Karl, logs 10 miles twice a week on one of the four spin bikes. 

Spin bikes and triathlon training in a senior living community that offers assisted living and skilled nursing? Or, being on or near a college campus where older residents can take classes, attend school concerts or sports games, interact with students and get care if they need it? How about swanky senior high-rises that feel more like resorts or healthcare spas?

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